Trend Analysis


Yes, there is something with your user

Getting back into the rhythm after a short break for Christmas (a time, I won’t deny, I enjoy thoroughly, like a child), I come back to the eternal topic of the relationship between users and technology. In early December, I had the chance to present a simplified version of my […]


When coolhunting meets Innovation

photo by Bridget Flemming What do we mean when we use the therm coolhunting? We mean innovation, development and knowledge to improve present products and services by advancing the future. Where coolhunting meets innovation? The sociological point of view represents one of the most appropriate umbrella in order to combine […]