Would you pay for this solution? 2

Back from vacation, I’m sitting down to write a post that has been running through my head for a while now. I’m going to try to explain as much as possible quickly in this short space. This time, I’m drawing from one of the fields I work in: the healthcare […]


Do you speak Brusselian?

Do you speak Brusselian? I’m writing this post from Brussels, where I’m currently working, although I’ll probably finish it in Barcelona. It’s my time in what is known as the capital of Europe that has awoken the need to write this post… my stay and the help of a colleague […]


Advertising is one step ahead

Advertising is always one step ahead… until proven otherwise, in terms of trend analysis, that’s true. They are the first to benefit from knowing what’s happening and what’s going to happen… and why… and where… and to whom. It’s normal, the ultimate goal of the sector can be summed up […]


Yes, there is something with your user

Getting back into the rhythm after a short break for Christmas (a time, I won’t deny, I enjoy thoroughly, like a child), I come back to the eternal topic of the relationship between users and technology. In early December, I had the chance to present a simplified version of my […]


BDigital Apps 2013: Presentations and Videos

Link to the videos and presentations of BDigital Apps 2013  (in Spanish, Catalan and English), this link also includes my presentation «There is something with your user«, panel «Apps2market: from the idea to market».