Business


Do you speak Brusselian?

Do you speak Brusselian? I’m writing this post from Brussels, where I’m currently working, although I’ll probably finish it in Barcelona. It’s my time in what is known as the capital of Europe that has awoken the need to write this post… my stay and the help of a colleague […]


Homo Ludens

Like most of my posts, it all began with a conversation and remembering a story. You find a cherry, pull on it, find another, and end up seeing the whole tree. In September, the Ron Lalá theater company was at the Poliorama theater and, in addition to enjoying their play […]


When coolhunting meets Innovation

photo by Bridget Flemming What do we mean when we use the therm coolhunting? We mean innovation, development and knowledge to improve present products and services by advancing the future. Where coolhunting meets innovation? The sociological point of view represents one of the most appropriate umbrella in order to combine […]


Innovation: Understanding the Strategic Role of the End-users

Innovation Since the 19th century, many sociologist have been studying innovations, ideas and products spread among some chosen segments of the market or the whole society. First of them was the French sociologist Gabriel Tarde with the diffusion of innovation theory, a theory that was later improved byEverett Rogers in the last century. […]