How to «capture» trends and give them a practical use

Some time ago, rather a long time ago I have to say, I used to write about the meaning of trend analysis and how to apply it in business. However, the fact that it has taken me so long to write about the topic again (for my blog) is not, […]


What do we mean when we talk about trend analysis?

Some weeks ago I had the chance (and the pleasure) to interview a sociologist, specialized in health programs evaluation, for a project I’m working on. We were talking about trends applied to several aspects related to health and during the interview, she told me «Emma, you know that there are […]


Days of co-creation and user experience – Part II

In a previous post (“Days of Co-creation and user experience”),I wrote “There’s no stopping this now”. I was talking about the issue of improving projects by using actions related with user experience, design thinking and trend analysis and how to combine them inside some given projects. Well, it seems I […]


Days of co-creation and user experience

Over the past two months, coincidentally, I’ve been involved in different projects and topics related to the co-creation of services and improving user experience. First of all, I was invited to join the COMA team for the ProBadiaLab project (websites in Spanish and Catalan), leading co-creation sessions to empower users […]